Intel’s new Core CPU branding is official: “i” is out, Ultra is in
Last month we heard that Intel was planning on shaking up the branding for its long-running series of Core i3, i5, i7, and i9 CPUs. Not a huge shake-up — in fact […]
Tag: branding
‘Snake oil:’ Intel slams AMD’s confusing Ryzen laptop branding
Intel has published a presentation that uses “snake oil” and used-car salesmen to imply that AMD is misleading customers with its recent Ryzen branding. Unfortunately, the launch comes on the eve of […]
Qualcomm’s Snapdragon X Elite branding reads like Elon Musk baby names
Qualcomm is now breaking down exactly how fast each of its new Snapdragon X Elite and Plus Arm processors are…but with a list of chips and a product number decoder that is […]
Valve’s new ‘Powered by SteamOS’ branding hints at new hardware
Those Intel, AMD, and Nvidia stickers on your laptop aren’t just pretty decoration. They’re part of some big (and very intentional) branding programs with huge amounts of money behind them. That’s why […]
